J Brand set out to create timeless, classic and sophisticated jeans with an emphasis on fit and the inspiration to make a woman look and feel beautiful in her jeans. Following this mission, J Brand has achieved a winning combination of style and comfort. Their vision was to create a jean that fit so perfectly it would follow the contours of the body. Remaining authentic and true to the customer while delivering inventive designs J Brand was the first company to impact the global market with the introduction of the dark washed skinny jean.